Thursday, 7 May 2015

Amazon great indian summer sale a HYPE ?

Most of you might have seen the advertisements of the Amazon great Indian summer sale chanting "What a deal".but when it comes to reality is it really "What a deal".As per my thinking this is not.
thought Amazon has manage to keep it's flash deal running unlike the home grown e-commerce giant Flipkart when never had a flash sale after billion dollar sell which was a complete setback for the company.But Amazon has managed to keep it's flash deal running without any hurdle.






Recently Amazon announces to invest 1 billion dollar to grow amazon in india. this flash sale is one of their key strategy to bring customer from other sites to their one and also to bring first time online buyers through T.V. commercials.there were a lot of deal on Amazon but I find these deal were not like a "WOW" deal.you can get 8 GB pen drives and a cellphone for 99, which was unbelievable but when hit to buy those products you stuck in waiting list which never ends so only handful of customers grab these deal.



there was a cashback of 15 % on App and 10% on web portal if you pay though SBI debit card. But the payment will de deposited in your account till end of June which is a very long period and this is reason why  most of customer hesitated to grab this deal.At last it was successful program by Amazon unlike Flipkart they have managed to gain trust and attract more customers to their portal.